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Anything Goes Celebrates a 20 Year Legacy of Making Brands Cool




Anything Goes, the Branded Entertainment agency, is celebrating two decades of extraordinary moments and unforgettable experiences. As a leading force in the world of branded entertainment, the agency is thrilled to celebrate its 20-year legacy of placing artists, brands, and fans centre stage.





Over the years, the Anything Goes team has created partnerships and worked with numerous international brands and celebrated artists in the global entertainment industry. This impressive network of partners, artists and brands includes Ultra Music Festival, Corona Sunsets Festival, David Guetta, Skrillex, Martin Garrix, Black Coffee, Major League, Swedish House Mafia, Kunye, Chainsmokers, Glitterbox, Defected Records, Blue Marlin Ibiza, Pacha Ibiza, Mixmag, AB-Inbev, Samsung, adidas, Red Bull, Standard Bank, British American Tobacco and many more. Yet, amidst our remarkable journey, we always cherish the place where it all began.


“I remember the first party that we ever threw under the Anything Goes brand in Camps Bay in 2003 with a line up of the biggest DJs and sponsors of the time, and it was the start of something truly magical.


Over the years I have learned a few things, but one undeniable truth remains: we have an unwavering passion for uniting people. When we build great shows, campaigns and events, people come and the bigger we go, the bigger the crowds gather and the bigger the culture grows.


Anything Goes has taught me to be bold. The very free spirit in which the name comes from stands for freedom of expression, unity with no holds barred, music and cultural connections built off the common goal of good times and coming together as one…” - Shaun Duwe, Anything Goes Founder and CEO


Over these 20 years, AG has everyone knows them, has consistently raised the bar, crafting immersive experiences that resonate with their diverse and highly engaged audiences. From groundbreaking partnerships between brands and musicians to unforgettable live events, their journey has been nothing short of spectacular.


This 20-year legacy stands as a testament to the agency's unwavering dedication to the power of shared experiences. Anything Goes understands that these experiences are more than just moments in time; they are the threads that connect people and brands, leaving an indelible impact that lasts a lifetime.


“...We have worked with the best of the best and I look forward to the next adventure with all the beautiful people that have joined me along the way.


I want to take this chance to thank everyone who I ever worked with, every artist, every sponsor, every partner, every team member, every supplier, everyone who has ever shared a moment at one of our events and last but not least my beautiful and amazing wife, kids and family who have supported me through all the years.


I love you all dearly. Here’s to the next 20 years of magical moments together.” - Shaun Duwe.



As the agency embarks on its next chapter, they invite everyone to join in celebrating this remarkable 20-year legacy. Whether through the 20 year campaign content that will be shared across the AG socials showing highlights of the last two decades, or in the upcoming summer campaign that, as always, is filled with the best parties, artist bookings and experiences that SA summer has to offer.


Here's to 20 more years of innovation, creativity, and unforgettable moments that will continue to shape the world of branded entertainment.


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